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A luxury travel magazine has announced a £100,000 prize in the fashion industry to help its young editors create a “young fashion” style guide.
The Young Fashion Awards, named after the magazine’s founders, are a competition that aims to showcase emerging fashion trends.
“Young fashion is in its infancy,” the magazine said in a statement.
“It’s only when it reaches a level of maturity that we are able to showcase this emerging trend to a broader audience and to help the next generation of fashion writers understand it better.”
The magazine said it was looking for “the most talented young designers” who would “break new ground” by producing a “unique, influential and compelling fashion guide”.
The magazine was founded in 2007 by two former British fashion editors, Chris Taylor and Richard Williams.
They said in the statement: “We are excited to partner with Young Fashion and create a new magazine that explores the most inspiring and talented young fashion designers in the industry.”
“We believe Young Fashion has the potential to transform the way young people think about fashion and its importance to our lives,” they added.
“As we approach our 25th anniversary, we know the challenges of launching a magazine into the market, so we are committed to creating a magazine that continues to grow.”
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