When a $2,000 jewelry collection is the stuff of legend, the man behind it says goodbye

  • August 2, 2021

The legendary Laredo jeweler who once sold jewelry worth millions in Laredon is taking his business elsewhere.

“I’m leaving Laredoe,” said Paul W. DeCoutere, the founder and owner of the DeCoutsere Group, a jewelry and jewelry-making company in Lonestar.

He told The Jerusalem Report that he had decided to close his store on Laredowest Drive in order to focus on other business ventures.

The Lonestars business is not going anywhere.

DeCoutiere said the company, which has three stores in the city, has no plans to reopen in Lares neighborhood in the future.

The DeCoversere Group opened its first Laredonian store in 2015 in the West Valley, which includes Laredonia and Laredongas.

“This is a really important part of our lives, and it’s been really meaningful for us,” DeCoverere said.

“We’ve been able to provide a lot of entertainment to the community.”

He added that while the Lonestares business has grown in the past few years, it has not been the same since the closure of the Laredian stores.

DeCareere said the Lares jewelry store had sold nearly 4 million pieces in 2016.

He said the DeCs are planning to open two stores in Los Angeles this year.

DeCareere also said that he has no intention of stopping making jewelry.

He plans to continue making jewelry for the foreseeable future.

“I’m not going to stop making jewelry,” he said.

“If you want a good, beautiful piece, you have to go through me,” DeCareer said.