Lexus, Cadillac hit with ‘unfair’ lawsuit after luxury car mags
A Lexus and Cadillac luxury car company are facing a lawsuit in California after luxury auto magazine Lexus was accused of violating a trademark by using its name.
The suit, filed in San Diego County Superior Court, accuses Lexus of trademark infringement and misleading customers about the brand’s exclusivity.
In the lawsuit, Lexus is accused of using the brand name Lexus without permission and for commercial purposes, even though it is an official Lexus name.
It also alleges that Cadillac has violated trademark rights by using the word Cadillac without permission.
Lexus said in a statement that it is reviewing the complaint.
Cadillac, which also has a luxury car business, did not immediately respond to a request for comment.
The lawsuit seeks unspecified damages.
The complaint alleges that Lexus trademark infringement occurred when Cadillac used the word “luxury” in its promotional material.
In 2016, Cadillac used “luxurious” in an ad and in an accompanying magazine, according to the lawsuit.
Cadillac said in the complaint that it never meant to mislead consumers and that it has the right to trademark Cadillac.
The brand’s spokeswoman said the complaint is baseless and that Lexis is in compliance with all applicable laws and regulations.
In April, Lexis sued another luxury car magazine, Autocar, after a lawsuit was filed in a federal court in San Francisco alleging it violated the Lexus brand’s trademark rights with a photo that appeared on its website.
The case, filed by Autocars, alleged that Lexuses logo was used in images of the magazine’s website without permission, but it did not state that the company had the right of use of the logo.
In March, the U.S. Patent and Trademark Office granted Lexis a provisional trademark registration in California.