Which brand is best for fashion?
The most popular fashion brands, according to an Al Jazeera survey, have an average rating of 7.9 out of 10.
The most popular luxury brands, by contrast, are at a lowly 7.1 out of ten.
While the survey, which polled 3,000 people in the UK, France, Germany, Canada, the US, and Italy, is the first to quantify how brands compare, the results do not necessarily reflect a consumer’s overall preferences.
For instance, the average luxury brand was rated 8.5 out of a possible 10.
The average brand for the US was rated 9 out of an available 10.
And while luxury brands can sometimes be difficult to navigate, the survey shows that many people do feel they are able to make an informed choice.
The brands were selected by Al Jazeera from a list of more than 80.
They were chosen based on how well the brands deliver the “luxury experience” in a product, whether it is a high-end or lower-priced option, and whether consumers have had a chance to see them in action.
“A brand’s performance is not necessarily indicative of how it will perform in the future,” said Al Jazeera’s Claire Mather, “but it is an indication of how well they’re designed, and how well you can get them on your doorstep in a timely fashion.”
“The key is to do your homework,” said Mather.
“If you’ve got a list that’s based on what’s currently going on in the fashion industry, and you’re not sure what you like, that might be the wrong brand for you.”
But if you’ve done your research and you’ve seen all the products they’ve released, and they’ve got the right brand for your needs, you can really make an educated choice.
“The survey was commissioned by luxury magazine fashion magazine Luxury Auto.
The magazine is based in New York, where it’s publishing its September/October issue.
Luxury Auto’s survey was done in partnership with the BBC.