What’s going on with the new luxury magazine in the US?
- October 21, 2021
Luxury magazines like Condé Nast’s and Glamour magazine are expanding their influence in the United States, and the magazine that covers the women of the year has made the most big-name splash of all.
The magazine, which is the exclusive title sponsor of the fashion show for the Women’s World Cup, is the latest in a long line of women’s magazines to gain significant media coverage, with magazines such as The Cosmopolitan, Vanity Fair, and GQ contributing in recent years.
The brand is already a major player in the fashion industry, having launched several clothing lines in the past decade, including the $1,500-per-piece Bella Collection.
Glamour has seen an unprecedented growth in its reach in recent decades.
In 2017, it became the first magazine to break into the top five print magazines in the world, and has since expanded to more than a dozen magazines and three websites.
But the brand’s growth has also been driven by a surge in online subscriptions, with an estimated one billion readers in 2018 alone.GQ magazine’s brand and strategy are a far cry from CondéNast’s, which has largely been focused on its lifestyle magazines.
In recent years, the magazine has focused on a more niche, female-centric demographic of its readership, and its publications are often less accessible than those of its rivals.
In 2018, the brand launched a women’s lifestyle site, which was aimed at younger women, which launched in 2016.
Guitar Player magazine has been steadily expanding its presence in the U.S., with the magazine now having more than 1.5 million subscribers, and more than 4 million total readers.
Guitar Player also began releasing music videos for the album “Ladies of the Night” in 2018.
Guitar Players has also become the first women’s music magazine to release an album.
The women’s magazine industry is also in a new phase.
In the past, magazines and music videos have tended to be niche and focused on women of color.
But as women have increasingly found themselves in the spotlight, the industry has become increasingly targeted, with fashion magazines like Glamorist and Vanity Fair having been hit by the industry’s recent wave of high-profile sexual harassment scandals.
Glamoress also has a history of being criticized for its representation of women in its pages.
In 2018, Glamorous launched its first-ever magazine about women in the workplace, which featured a female editor named Jen.
Jen also co-founded the popular “Mens Health” site, in which women share their personal stories about health and wellness.
Gloria Steinem founded the first-of-its-kind women’s-focused feminist organization, NOW, in 1970.
She has said that she believed that the first feminist magazine would “take the place of the newspaper.”
In 2020, NOW published its first issue.
Gendered-focused magazines such and Gendraline have also been expanding in the wake of the Harvey Weinstein sexual-harassment scandal.
